Selling more than twice as many newspapers than all the combined competition, the Chronicle isthe Causeway Coasts leading local newspaper. No other local newspaper comes close to the Chronicle in terms of quality content and extensive coverage.
Since it’s launch in 1844, the Chronicle has become an institution throughout the North Coast serving the main towns of Coleraine, Ballycastle, Ballymoney, Limavady, Portrush, Portstewart and Bushmills. It is aimed at the local government districts of Coleraine, Moyle, Ballymoney and Limavady. Not only can the Chronicle claim to be the largest selling weekly newspaper in the North Coast, selling twice as many newspapers in comparison to the combined sales of its competitors, but also the second largest weekly newspaper in Northern Ireland.
Ballymoney Borough (population 30,000) covers 161 sq. miles and is predominantly rural in character. The town of Ballymoney is its main centre, and there are a number of small villages in the rural hinterland. The Borough lies within the Antrim Coast and Glens Area of Outstanding Natural Beauty, and also the valley of the Lower Bann, which forms part of the Borough’s western boundary.
Agriculture is very important to the Borough. The area is notable for its high proportion of self-employed and small businesses with some well-established manufacturing businesses. Its strengths in this sector include textiles, food production and pharmaceuticals.
Advertisements in the Ballymoney Chronicle are also displayed in the Ballycastle Chronicle, the Coleraine Chronicle and the Limavady Chronicle. An advertisement therefore reaches, over 60,000 readers.