Ulster Rally key economy driver, report finds

Thursday, 4 January 2018

THIS year's Ulster International Rally could be worth hundreds of thousands of pounds to the local economy, according to a report published by the British Rally Championship.
The event is relocating back to Antrim in 2018, with most of the opening day's action expected to see crews tackle classic Tarmac stages dotted around the Glens of Antrim.
Last month, Chronicle Sport reported that bosses at the Ulster International Rally were confident they could incorporate 'Torr Head' and 'Glendun' into the competitive route.
The planned move from Londonderry to Antrim has been well received by teams, spectators and sponsors, with British Rally organisers saying businesses will feel the benefit.
In terms of media value, the 2017 Northern Ireland Motor Club competition generated the largest figure of all six British Rally Championship rounds at a shade over 850,000.
By comparison, Rally Ypres' media value totalled 172,000 while the Nicky Grist Stages and the Pirelli International Rally weighed in at 228,000 and 229,000 respectively.
The British Rally Championship's reach also extended to a wide audience on popular social media channels like Facebook, with over 60 million people reading about it in 2017.
*Read the full story in this week's Chronicle


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